Lavender is a Chrome extension that scores sales emails and templates, flags what may be holding replies back, and offers AI rewrites, drafts and personalization suggestions inside the inbox. It is built for sellers — SDRs, account executives and the managers who coach them — and also runs inside sales engagement tools.
The company says its coaching is based on billions of analyzed emails, and that it uses generative AI and fine-tuned language models to keep its recommendations in line with how email habits change. Lavender also offers Ora, an AI sales agent that drafts emails, and CRM enrichment alongside the Email Coach.
lavender.ai · open full screenshot- Pricing
- Free
- Free plan
- Yes
- Integrations
- Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo
- Platforms
- chrome-extension
- Category
- AI Sales Assistant
What Lavender does
Email scoring and fixes
Lavender scores an email or template and points to the parts that can hurt reply rates, then offers AI rewrites to fix them. The score updates as you edit, so you can see the effect of each change before sending.
AI first drafts
The coach can write a first draft of an email and personalize it, so you start from something editable instead of a blank page.
Personalization Assistant
Prospect data is pulled into your inbox with suggested ways to use it in the email. It also surfaces personality-based insights aimed at helping you connect with the recipient.
Coaching Dashboard for managers
A manager view tracks team performance, ROI, what is working across the team and who needs help, drawing on your inbox and your team's inboxes.
Works where you send email
The coach integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong, so it follows you across inboxes and sales engagement tools.
Ora, the AI sales agent
Ora is listed separately from the Email Coach and drafts sales emails. Lavender also lists CRM enrichment as part of its product line.
How to use Lavender
- 1Install the Email Coach as a Chrome extension.
- 2Connect your email provider when prompted; in security-conscious organizations an IT review may come first.
- 3Write your email or template in your usual sending tool.
- 4Read the score and suggestions, then use the AI to fix the flagged lines or generate a first draft.
- 5For team reporting, schedule a demo to set up the Coaching Dashboard.
Popular for
SDRs sending cold outreach
Check a cold email before it goes out: the score and suggested fixes target the parts that lower reply rates, and personalization ideas come from data on the prospect.
Account executives writing 1:1 emails
Sellers working a short list can bring prospect details into the draft rather than researching in a separate tab, which makes each email faster to personalize.
Sales managers coaching a team
Managers can use the dashboard to see what is working across the team's emails and where individuals need help, instead of reviewing messages one by one.
Lavender pricing
FreeThere is a free plan: the Email Coach can be installed and used for free, and the site also offers building in Ora for free. Prices for paid plans are not listed on the pages reviewed; team pricing is handled through a demo request.
Pros
- You can start on the free plan and run the coach on real emails before paying for anything.
- Feedback is a score plus specific lines to change, and the AI can apply the fixes — useful when you need to send quickly.
- Managers get team-level data on what is working and who needs help rather than reviewing emails by hand.
- It runs in the inbox and sales tools sellers already use, so there is no new editor to adopt.
Cons
- The coach is a Chrome extension only.
- Prices for paid plans are not published on the pages reviewed; teams have to book a demo.
- Security-conscious organizations may need an IT review before Lavender can be authenticated with the email provider.
Lavender FAQ
What is Lavender used for?
It scores and fixes sales emails and templates, writes first drafts, suggests personalization from prospect data, and gives managers a dashboard for coaching a team.
Is Lavender free?
Yes, there is a free plan: the Email Coach can be installed and used for free, and the site offers building in Ora for free. Paid plan prices are not listed on the pages reviewed, and team pricing goes through a demo request.
What is Lavender Ora?
Ora is Lavender's AI sales agent, listed separately from the Email Coach. It drafts sales emails, and the company also lists CRM enrichment.
Is Lavender secure?
The company states that Lavender is SOC 2-certified and GDPR-compliant, and notes that some organizations' IT teams may want a review before the tool is connected to an email provider.
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Written from lavender.ailavender.ai/coach· reviewed by a person · updated Nov 1, 2026