Apollo is a go-to-market platform that combines a large B2B contact database with AI agents for prospecting, outreach and dialing, plus a workspace to run that work in one place.
The product is built in three layers: data (Apollo's own records, your CRM and product data, and third-party signals), intelligence (agents that research accounts, prioritize leads, write outreach and book meetings), and execution (outreach from Apollo's Workspace or from tools your team already uses). Apollo says more than 600,000 companies use it, and it offers a free plan with no credit card required.
apollo.io · open full screenshot- Pricing
- Freemium
- Free plan
- Yes
- Integrations
- Claude, ChatGPT, Gmail
- Platforms
- chrome-extension
- Category
- AI Sales Assistant
What Apollo does
B2B contact and account database
Apollo Data gives access to 240M+ contacts and 30M+ accounts, with the company stating 98% email accuracy. Records can be refreshed over time rather than staying static.
AI agents for prospecting and outreach
Agents run in the background to research accounts, build lists, write outreach, follow up and book meetings, prompting you at key moments. Agent memory is described as getting sharper over time.
AI Context Center
You train agents on your ideal customer profile and your product so their research and messaging follow your positioning rather than generic templates.
Waterfall enrichment
Multiple data sources are chained to fill in missing fields, aiming at more complete records before a rep or agent acts on them.
Apollo Anywhere and MCP integrations
Apollo connects to tools you already use, including Claude, ChatGPT and Gmail, plus a Chrome extension and an MCP integration. The site lists 200+ integrations overall.
Calling and deliverability tools
The feature set includes a parallel dialer for calling and deliverability tooling for outbound email, alongside sequencing inside the Apollo Workspace.
How to use Apollo
- 1Sign up for free with Google or Microsoft, or request a demo for a team plan.
- 2Connect your data sources, such as your CRM and product usage, so records sit in one place.
- 3Set your ideal customer profile and product details in the AI Context Center so agents know who to target.
- 4Build a list or set a prospecting goal, then let agents research accounts and draft outreach for your review.
- 5Send sequences from the Apollo Workspace or from Gmail and other connected tools, and call prospects from the dialer.
Popular for
Sales reps doing regular outbound
Find contacts, build lists and run email sequences from one place, then dial prospects with the parallel dialer.
Sales and RevOps leaders
Connect CRM, product usage and call recording data so teams and agents work from one shared view of each prospect and account.
Marketers and founders exploring prospecting
The free plan is described as suited to founders and early-stage teams exploring Apollo or using it lightly.
Builders and developers
Builder Studio is for building custom AI GTM systems, and Apollo's MCP integration lets you call Apollo from AI tools such as Claude and ChatGPT.
Apollo pricing
Freemium- Apollo uses a freemium model with four plans: Free, Basic, Professional and Custom.
- Free is for exploring Apollo or very light usage and is aimed at founders and early-stage teams.
- Basic covers individual sellers doing regular outbound and includes email sequencing and core integrations.
- Professional is for full-time reps and adds higher credit limits, AI features, call recording and advanced CRM integrations.
- Custom is for teams; the pricing page text reviewed does not list dollar amounts for any tier, so check the pricing page or request a demo for current rates and billing terms.
Pros
- A free plan lets you test prospecting without a credit card.
- One database and workspace cover lists, outreach, sequencing and dialing instead of separate tools.
- Agents can work inside Claude, ChatGPT and Gmail, so reps do not have to switch to a new interface.
- Waterfall enrichment and ongoing data refresh help keep records usable for both reps and agents.
- A Chrome extension brings Apollo data into the browser where prospecting often starts.
Cons
- AI features, call recording and higher credit limits are reserved for the Professional tier and above, not the Free or Basic plans.
- The Free plan is described as intended for exploring or very light usage, so regular outbound needs a paid tier.
- No dollar amounts for any plan were listed on the pricing page text reviewed, so costs require a demo or sign-up step.
- Access to the underlying dataset is tied to plan tiers, with credit limits differing between Basic and Professional.
Apollo FAQ
Is Apollo free?
Yes. Apollo has a free plan that requires no credit card, and the company describes it as suited to exploring the product or very light usage.
What is Apollo used for?
It is used for go-to-market work: finding B2B contacts and accounts, enriching records, running outreach sequences and calling prospects, with AI agents helping research and draft messages.
How many contacts does Apollo have?
Apollo Data lists 240M+ contacts and 30M+ accounts, and the company states 98% email accuracy.
Does Apollo work with ChatGPT, Claude and Gmail?
Yes. Apollo Anywhere connects Apollo to tools including Claude, ChatGPT and Gmail, and there is also a Chrome extension.
Which plan suits an individual rep?
Apollo describes Basic as the plan for individual sellers doing regular outbound, with email sequencing and core integrations included. Professional adds higher credit limits, AI features and call recording.
What is Waterfall Enrichment?
It chains multiple data sources to make records more complete before a rep or an agent acts on them.
Alternatives in AI Sales Assistant
Written from apollo.ioapollo.io/pricingapollo.io/product/dataapollo.io/company/privacy-centerapollo.io/solutions/revops· reviewed by a person · updated Nov 1, 2026