Frase is a content platform that helps teams research, write, optimize and publish pages for both Google rankings and AI answers. It audits a site page by page, scores each page for search and for AI visibility, and ranks the fixes it finds by impact so you know what to change first.
The tool also drafts content in a voice learned from your existing pages, publishes to your CMS, and watches guarded pages for ranking decay. Frase says it holds a 4.8/5 rating across 600+ G2 and Capterra reviews.
- Starts at
- $39 / month
- Free trial
- Yes
- Integrations
- WordPress, Webflow, Sanity, Wix, Google Search Console
- Category
- AI SEO Tools
What Frase does
Site audit and Fix Pack
Frase checks your pages and your search data, gives the site a readiness score out of 100, and lists every issue ranked by impact. It then drafts the fixes into a Fix Pack you approve, which you can hand to a developer or apply yourself.
AI Visibility tracking
Frase tracks where AI answers name you and where they name a competitor instead, measuring visibility, share of voice, position and sentiment. It also shows the buying stage at which AI drops you from an answer.
Drafting in your brand voice
The Brand Hub learns your voice from your own pages, or you set it yourself, and Frase drafts in that voice. Pages are scored for SEO and GEO while you write, so gaps show up before publishing rather than in a later traffic dip.
Frase Answers
A conversational widget that sits on your site and answers visitors from your own content, with citations back to your pages. It captures each question in the visitor's own words and shows questions trending across an anonymized industry cohort, gaps first.
Content Guard
Frase checks the rankings and clicks of your guarded pages every week from Google Search Console. If a page slips, it drafts the fix for you to approve.
Publishing to your CMS
Finished pages publish to WordPress, Webflow, Sanity or Wix, or you can host them on FraseCMS. The agent can also publish on its own when you allow it, on any content type.
How to use Frase
- 1Start a free trial, which requires no credit card.
- 2Connect Google Search Console and run a site audit so Frase can score your pages and search data.
- 3Work through the findings ranked by impact, and approve the fixes Frase drafts.
- 4Set your brand voice in the Brand Hub, then research and draft pages that are scored for SEO and GEO as you write.
- 5Publish to WordPress, Webflow, Sanity, Wix or FraseCMS, and let Content Guard watch the pages you guard.
Popular for
In-house content teams
Teams shipping a steady cadence use Frase to research, brief, draft and optimize in one workspace instead of moving a post through a relay of separate tools.
SEO teams
SEO leads use the audit and Content Guard to catch decay and technical issues, and to see whether their pages are being cited in AI answers as well as ranked in Google.
Agencies
Agencies running many sites get client-ready reports they can export per client, and can turn the agent loose across every site they manage.
Enterprise organizations
Large organizations get custom seats and domains, white-label reports, a branded client portal, SSO and SAML, a dedicated account manager and an SLA.
Frase pricing
Paid- Frase is paid software with a 7-day free trial and no credit card required.
- The Starter plan starts at $39 per month for one seat and one site, with 10 articles and 50 audit pages each month.
- Professional and Scale add more seats, sites and monthly limits, and Enterprise is custom-scoped with SSO, SAML, white-label reports and an SLA.
Pros
- Research, drafting, SEO and GEO scoring, and publishing sit in one workspace rather than several tools.
- Pages publish directly to WordPress, Webflow, Sanity, Wix or FraseCMS.
- Visibility is tracked in AI answers as well as in Google rankings, so you can see where competitors get named instead of you.
- The audit ranks fixes by impact and drafts them, so a Fix Pack can go straight to a developer.
- Frase Answers turns real visitor questions into content briefs, so planning starts from demand you can see.
Cons
- Starter is capped at one seat and one site, with 10 articles and 50 audit pages per month.
- AI Visibility on Starter covers only ChatGPT and Google AI; Perplexity needs Professional, and Claude and Gemini need Scale.
- Content Guard watches 10 pages on Starter, 75 on Professional and 300 on Scale.
- There is no free plan, only a 7-day trial, and white-label reports and SSO are Enterprise-only at custom pricing.
Frase FAQ
Is Frase free?
There is no free plan. Frase offers a 7-day free trial with no credit card, and paid plans start at $39 per month for Starter.
What is Frase used for?
It is used to research, write, optimize and publish content that ranks in Google and gets cited in AI answers. It also audits existing sites and monitors pages for ranking decay.
Does Frase show whether AI tools mention my brand?
Yes. AI Visibility tracks where AI answers name you and where they name a competitor, and reports visibility, share of voice, position and sentiment.
Which CMS can Frase publish to?
Frase publishes to WordPress, Webflow, Sanity and Wix, and can also host content on FraseCMS.
Can I use Frase for several client sites?
The Scale plan covers up to 10 domains with client-ready reports you can export per client. White-label reports and a branded client portal are part of Enterprise.
What does the Enterprise plan include?
Enterprise is custom-scoped and adds custom seats and domains, white-label reports, a branded client portal, SSO and SAML, a dedicated account manager and an SLA.
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Written from frase.iofrase.io/pricingfrase.io/features/answersfrase.io/demofrase.io/solutions/content-marketers· reviewed by a person · updated Nov 1, 2026